Google enters the low cost tablet market with Nexus 7

Google seems to be on a roll in the smart phone market, with its Android operating systems and the back to back updates of Ice Cream Sandwich and now Jelly Bean, but is not yet able to establish a reliable following in the tablet market. The internet czar has decided to take matters in to its own hands when it comes to the future of tablets that run the Android OS. As a result, the company plans to launch a tablet starting at $199 called Nexus 7, that’s roughly Rs. 11000.

According to Google’s chief executive Larry Page, he strongly believes the Android operating system will continue to floursih and the tablets running Android operating systems will get better and better. He further stressed the importance of pushing the tablets in the lower prize brackets to be powerhouse performers with updated software and hardware. With this aim in mind, Google has announced the launch of Nexus 7 tablet. Nexus 7 is also Google’s attempt to present to the masses a tablet that has pure Android experience which is not tweaked and messed around with, like in the other tablets where the manufacturers make changes to the apps, load the tablets with bloatware or make annoying tweaks to the UI and leave a few features out in the final product.

Google low-cost Android Tablet PCThe Nexus 7  is not aimed at rivaling the Apple iPad, which currently enjoys the numero uno position in the tablet space, instead the Nexus 7 is aimed to compete with the competitors of the iPad namely the Amazon Kiindle Fire, Samsung Galaxy Tab etc. For the manufacturing of the Nexus 7, Google has tied up with Asustek, the Taiwanese tech giant, popularly known as Asus and will be available in two variants of 8GB and 16 GB.

The pricing and talks is one thing but, Google is not one to just talk and sell its goods with mere hype and publicity of ‘new’ features that are actually just mere updates or rehashed makeovers, it has always had something new and innovative to offer the consumers and the Nexus 7 is no different. The new tablet will have a new operating system that promises to take the touch experience on its UI to a different level with its ‘project butter’. This promises fastest, smoothest and as its name a ‘buttery’ user experience, like never before on any touch device. The other tech specs are also very impressive and probably will be hard to beat at this price point. Here’s a look:

  • Android 4.1 Jelly Bean Operating System
  • 7 inch capacitive touch screen
  • Quad Core Tegra 3 processor
  • 1 GB RAM
  • 8GB or 16 GB internal storage (its comes in two variants)
  • 1200×800 screen resolution with 216 ppi
  • 1.2 MP front facing camera
  • WIFI, Bluetooth, USB, 3.5 mm jack
  • 4325 m AH battery
  • Google Play Store

A quad core processor, 1 GB RAM, latest software, WIFI and Bluetooth, with other connectivity options make the Nexus 7 one heck of a tablet and particularly at the price at which it is available. Further, Google could give a $25 worth of free Play Store credit with the tablet, that in a way further reduces the overall price value. Only gripe however would be the lack of expandable storage options, so 16 GB version is more likely to see higher sales than the 8 GB variant.

All said and done, the specs that the Google Nexus 7 has and the performance and experience it promises is very hard to rival at most price points, let alone the low cost tablet front. While globally the tablet poses a grave threat to the Amazon Kindle Fire or the other 7 inch tabs, in the Indian markets its could sweep through a large chunk of market share from Micromax, Zync, BSNL Penta Tablets, iBerry, HCL or the recently launched Karbonn tablets which runs Jelly Bean Android OS, even though the Nexus is priced higher than most, still the package is solid and worth shelling out that extra cash.


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  1. […] were also Google’s own Flagship Android devices offering pure Android experience, called Google Nexus, manufactured by HTC, Samsung, Asus and recently by […]

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